HubSpot is one of the largest marketing, sales and service platforms in the world, headquartered in the US, with an ecosystem of products (Marketing Hub, Sales Hub, Service Hub and others) used by companies of every size. Its free CRM is genuinely robust, but according to HubSpot's own Sales Hub pricing guide, the Free plan is limited to just 2 users, with no automation. The Starter plan costs between US$ 9 and US$ 15 per user/month, but it is the Professional plan, where automation, sales forecasting and custom reports appear, that costs around US$ 90 per user/month billed annually, plus a one-time onboarding fee of US$ 1,500.
ZekkoCRM was built with a different focus: to be the CRM a small or mid-sized business can sign up for without a mandatory onboarding fee, with AI included from the entry paid plan and human support on WhatsApp. This page compares the two directly, based on public information from both companies, to help you decide with clarity.