Your reps don't research anymore. The AI delivers the lead ready to go.
ZekkoCRM enriches leads and companies using the website, company registry data, LinkedIn and news — and automatically classifies whether it's ICP and whether the contact is a buyer persona.
- Enrichment on lead creation
- Automatic ICP score
- Buyer persona identified
- No external service
Company website
Company registry data
Company and people LinkedIn
News and market signals
AI classification
ICP ✓ · Buyer persona ✓ · High priority
Data enrichment isn't just filling in fields. It's prioritizing who really deserves attention.
ZekkoCRM cross-references public data with your playbook and business profile to tell you, in seconds, whether a lead is ICP and whether the person who came in is the buying persona.
Four data sources. One lead profile.
The AI automatically checks and cross-references the sources that matter most for B2B sales.
Company website
The AI reads the company's website to understand its value proposition, products, segment and real business size.
Company registry data
Legal name, industry code, incorporation details and registration status pulled straight from official sources — currently most accurate for Brazilian companies.
Company and people LinkedIn
Job title, seniority, tenure, team size and professional history of the lead — no copy-pasting required.
News and market signals
Captures relevant events: funding rounds, expansion, new hires, leadership changes and press mentions.
From a bare record to a qualified lead in seconds
Four steps that turn a raw sign-up into a prioritized opportunity.
Lead enters the CRM
Just a company ID, work email or domain is enough. ZekkoCRM automatically starts the enrichment in the background.
AI checks multiple sources
Website, company registry data, LinkedIn and news are cross-referenced in seconds to build the full company and contact profile.
ICP and persona classification
Comparing against your playbook and account profile, the AI classifies whether the company is ICP and whether the lead is a buyer persona.
Reps act on the right lead
The team receives the lead already qualified, with context ready and a suggested priority. Less time researching, more time selling.
Everything a rep needs to know. Before the first message.
Complete company profile
Company ID, industry code, size, estimated revenue, sector, website and digital presence consolidated in a single lead card.
Lead profile (persona)
Job title, seniority, area, tenure and professional history to calibrate the right approach.
Automatic ICP score
The AI compares every company against your Ideal Customer Profile and returns a clear rating: in, near or out of ICP.
Buyer persona identified
The lead is compared against the personas in your playbook to tell whether they are a decision-maker, influencer or end user.
Smart queue prioritization
ICP leads with a matching buyer persona rise to the top of the rep's queue. The rest go into a nurture cadence.
Real-time sales triggers
New hires, funding rounds or expansion turn into alerts to reach out at the right moment.
Traditional CRM vs ZekkoCRM with AI enrichment
| Feature | Traditional CRM | ZekkoCRM |
|---|---|---|
| Manual field entry | Rep searches Google | Automatic, when the lead is created |
| Company registry data | External lookup | Native |
| LinkedIn enrichment | Copy and paste | Automatic |
| ICP classification | Separate spreadsheet | AI right on the lead |
| Buyer persona identification | Rep's guess | Based on the playbook |
| News and market triggers | No | Yes |
| ICP-prioritized queue | No | Yes |
Frequently asked questions
What is lead and company data enrichment?
It's the process of automatically completing a lead's or company's information from external sources — website, company registry data, LinkedIn and news — without a rep having to type or research manually. In ZekkoCRM, enrichment happens the moment a lead enters the CRM.
Which sources does ZekkoCRM use to enrich data?
The company's website, company registry data (legal name, industry code, ownership structure, registration status), company and people LinkedIn (job title, seniority, team size) and public news related to the business. Everything consolidated into a single lead profile. Registry-based enrichment is currently most accurate for Brazilian companies.
How does the AI know if a company is ICP and a lead is a buyer persona?
Each account defines its ICP in ZekkoCRM (industry, size, revenue, region, pains) and its buyer personas (titles, departments, seniority). The AI compares every enriched company and lead against that playbook and returns a clear classification — in, near or out of ICP and persona.
Do I need to configure every enrichment field myself?
No. ZekkoCRM already ships with the standard company and person fields filled in automatically. You only need to describe your ICP and personas once — the AI handles the rest for every new lead that comes in.
Does enrichment work for old leads already in the CRM?
Yes. You can run enrichment in bulk across your entire existing base. The AI reprocesses companies and contacts, updates empty or outdated fields, and reclassifies ICP and persona based on your current playbook.
Is the enriched data handled in compliance with data protection rules?
Yes. ZekkoCRM only uses public sources (website, official company registries, public LinkedIn and news) and handles data responsibly. You keep full control over retention, deletion and access to your leads' data.
Start receiving leads already qualified by AI
Create your free account in minutes. No credit card required. Enrichment and ICP classification included from the very first lead.
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