HTI Tecnologia Launches ZekkoCRM, an AI-Powered CRM Built for Small Businesses

**FOR IMMEDIATE RELEASE** # HTI Tecnologia Launches ZekkoCRM, an AI-Powered CRM Built for Small Businesses **São Paulo, Brazil — July 2026** — HTI Tecnologia, a Brazilian technology company with more than three decades of experience in software engineering, database consulting, and artificial intelligence, today announced the launch of **ZekkoCRM**, an intelligent sales platform designed to help small and medium-sized businesses sell more with less effort. ## Three Decades of Engineering Excellence For more than three decades, HTI Tecnologia has helped organizations build, optimize, and maintain mission-critical software and database environments. Founded in 1990, the company has established a solid reputation in database consulting, software engineering, and, more recently, artificial intelligence solutions. Throughout its history, HTI Tecnologia has developed commercial products such as **JazzERP**, **PaintPlus**, and **dbsnOOp**, in addition to delivering numerous custom software solutions for private organizations and highly specialized projects, including systems developed for the defense industry. This combination of long-term software engineering experience and deep technical expertise has positioned the company as a trusted technology partner for organizations that depend on reliability, performance, and innovation. ## The Problem With Traditional CRMs Over the last several years, HTI Tecnologia has increasingly focused on artificial intelligence, automation, and data-driven decision making. While working with companies across different industries, one recurring problem became impossible to ignore: despite the widespread adoption of CRM software, many sales teams continued to lose opportunities simply because traditional CRMs required too much manual effort and offered too little guidance. Salespeople were expected to constantly update records, remember follow-ups, prioritize dozens of opportunities, and decide what to do next. Managers spent valuable time monitoring pipelines instead of coaching their teams. In many cases, the CRM became little more than a digital database rather than a true sales assistant. This observation led to the development of ZekkoCRM. ## Introducing ZekkoCRM Rather than building another traditional CRM platform, HTI Tecnologia set out to create an intelligent sales platform where artificial intelligence actively helps sales professionals every day. ZekkoCRM is designed to answer questions that every salesperson faces: - Which opportunity should I focus on today? - Which customer is at risk of being forgotten? - Which deal is most likely to close? - What activity should I perform next? - Where should I invest my time to maximize revenue? Instead of expecting users to analyze dashboards and reports, ZekkoCRM continuously evaluates the sales pipeline and recommends the next best actions, helping sales teams prioritize opportunities, automate follow-ups, and spend more time selling. ## AI That Delivers Practical Value The platform combines CRM fundamentals with practical AI capabilities, including intelligent opportunity prioritization, automated reminders, AI-assisted email generation, workflow automation, sales analytics, and natural-language insights — all within a simple interface designed specifically for small and medium-sized businesses. According to HTI Tecnologia, the goal is straightforward: make artificial intelligence genuinely useful for sales professionals, without adding complexity or requiring specialized training. > "Technology should reduce the cognitive load on salespeople — not increase it. We believe AI should help professionals make better decisions every day, allowing them to focus on building relationships and closing deals instead of managing software." ## A New Milestone The launch of ZekkoCRM represents another milestone in HTI Tecnologia's long history of delivering innovative technology solutions. Building on more than 35 years of experience in software engineering, databases, and artificial intelligence, the company continues its mission of developing practical technology that solves real business problems. Learn more about ZekkoCRM at [https://zekkocrm.com](https://zekkocrm.com). --- ### About HTI Tecnologia Founded in 1990, **HTI Tecnologia** is a Brazilian technology company specialized in software engineering, database consulting, and artificial intelligence. With more than three decades of experience, HTI has delivered commercial products and custom solutions for private organizations and highly specialized projects, including the defense industry. ### Media Contact **HTI Tecnologia** Website: [https://zekkocrm.com](https://zekkocrm.com) Email: contato@zekkocrm.com **###**